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P R O D U C T I O N L O G

manav shankar
UNIT 03
S C E N A R I O
You work in the advertising industry.
You have been asked to undertake research to support the production of a short advertisement (or a campaign) for a tutoring service.
First however, the client wants to be convinced that it is worth paying for your work, so you need to produce a guide to your methods and an explanation of why the research is necessary.
RESEARCH TECHNIQUES FOR THE CREATIVE MEDIA INDUSTRIES
B R I E F
S P E C I F I C A T I O N
TASK ONE
TASK TWO
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